6 Reasons Why Creators Need a Media Kit + How to build it

May 15, 2023

6 Reasons Why Creators Need a Media Kit

As a social media creator, you’ve probably heard of media kits. They’re a key document for any serious creator looking to land deals and monetize their social media presence. 

So, what’s a media kit exactly and why do you need one?

What’s a media kit?

Simply put, a media kit is your very own digital CV.

It’s a collection of data and materials that provide information about you as a creator, your personal brand, and your past work. A media kit is normally used to pitch a creator to potential brands, sponsors, and media outlets.

A media kit includes:

  • A bio about the creator and what makes them unique.

  • Contact details for brands or agents to get in touch.

  • A selection of their top content across social media profiles.

  • Any press releases and media appearances.

  • Key stats about the creator’s content, such as average engagement rate, total views, and follower count.

  • Personal details, photos or a video introduction.

Now, let’s see why having a media kit is essential for you as a content creator.

Reasons why you need a media kit as a creator

There are several ways a media kit can help take your influencer career further.

Reason #1. Present yourself with credibility and professionalism

A media kit is a great way to come off as professional and credible

It shows potential brands that you’re a professional creator who takes their work seriously. It can also showcase your expertise within your specific niche and provide evidence of your success, by displaying your most viewed and most engaging content or past branded campaigns. 

This could in turn increase your chances of getting signed by a talent agent who stumbles upon your profile.

Reason #2. Give brands and sponsors an overview of your content.

You can include your content portfolio, awards, and any press coverage in your media kit. This lets brands quickly assess whether you’re the right fit for their upcoming campaign. Again, this can help you land more deals if you present yourself well.

Reason #3. Make it easier for media outlets to cover your work.

A media kit can make it easier for media outlets to create content around you as a social media influencer. It gives them all the information they need in one place, so they can understand what you do as a creator, what type of content you put out, and write stories around you.

Reason #4. Track your media coverage and top content all in one place.

You can track any media coverage and your top-performing contact with your own media kit. This shows viewers how effective your content is, how you’ve helped brands deliver on their social media campaigns in the past, and more.

Reason #5. Let agents, brands and sponsors contact you.

Importantly, brands find your contact details and social media links on the media kit. You probably don’t want to include your personal details in your TikTok or Instagram bio, and you might want to keep your details accessible only to brands who want to work with you.

Likewise, talent agents can easily get in touch if they like your media kit and want to represent you.

Reason #6. Keep a consistent message around your personal brand.

Lastly, a media kit can be maintained so that all the information about your brand is consistent and up-to-date. This gives viewers a clear understanding of your personal brand, niche, and what your content focuses on at any point in time.

So, where can you actually get a media kit?

Where to get a media kit as a creator?

Essentially, you have 2 options here.

Option 1. Build and maintain your own media kit

You could design your own media kit, by using tools such as Canvas or simply Google Slides.

  • Pros: you get to pick your very own design to suit your personal brand, tone of voice, and style.

  • Cons: you’ll need to manually update your media kit every time new content comes out, and keep your stats up-to-date. It won’t be a live document. Plus, your media kit won’t be discoverable by any agent or brand as it won’t be hosted anywhere as such.

Option 2. Use a platform like TheRostr for a live media kit, automatically updated and easily discoverable

The other option is to use a service such as TheRostr, that will handle everything when it comes to your media kit.

Here’s what TheRostr’s live media kits look like!

  • Pros: All the stats will be updated in close to real time, meaning you won’t need to do anything. Your media kit will always show accurate information - views, engagement, follower count, etc. Also, because your live media kit on TheRostr platform, which is used by talent agents, marketing agencies and brands, you’ll tap into a pre-existing audience. This makes your profile more easily discoverable and increases your chances of securing deals, and getting signed by an agent.

  • Cons: standard templates may limit your ability to customize your media kit’s design to fully match a specific style.


A media kit is a powerful tool to stand out and market yourself as a content creator. It displays all your key information that brands and agents want to know about, in one place.

So what are you waiting for? TheRostr provides a live media kit, which agents and brands can easily find to discover you. Sign up today!