Talent agencies are often key players in shaping content creators’ careers. The best ones will help influencers build entire businesses and expand into new ventures on the back of their personal brands. 

For some creators, this means launching their very own TV series, like the D’Amelio family, or even their own burger delivery business, like MrBeast. Every time, there’s a successful talent agency or manager behind these strategic moves.

Let’s look at 10 of the top talent agencies and what they offer content creators who want to take their careers to the next level.

1. ICM Partners

What they offer

ICM Partners (short for International Creative Management, Inc.) was founded by Marvin Josephson in 1975 out of two former talent agencies.

This agency represents talent in the fields of film, television, books, music, and digital media. They work with clients to help them achieve their goals in the entertainment industry. 

ICM Partners also helps talent with branding and marketing, and provides guidance on career development.

The agency is structured around 3 service offerings:

• Endorsements & Artist Marketing: this includes brand endorsements, PR campaigns, and voice-over work alongside social media coverage for brands, ad agencies, and other buyers.

• Corporate Representation: the agency advises brands on their entertainment marketing strategy, such as product placements in film, TV or music. They also assess potential partnership opportunities, and source talent for organizations looking to deploy branded entertainment strategies in ways that create positive brand associations and build emotional connections with their consumers, ultimately driving conversations and increasing sales conversions.

• Conventions: this includes any kind of conference, panel, autograph signing event and the like. The agency manages appearances in such events held all around the world, and across industries.

Who they represent

The agency's roster of clients includes Grammy Award-winners and nominees, best-selling authors, top musicians and producers, and overall some of the biggest names in the entertainment industry.

Their London-based Sports department serves over 800 clients around the globe, whilst their music roster contains major stars such as J. Cole, Nicki Minaj and Madison Beer.

In the agency’s words, their influencers “elevate brand partners on a global level”, so they’re a top choice for famous creators looking to expand into TV, movies, or music.

2. Night Media

What they offer

Night Media is a talent management and entertainment company that represents a select group of digital creators and influencers. The company was founded in 2016 by Alec Sabin and James Heckman. 

Their services revolve around:

• Digital strategy: helping influencers define content strategies to boost their profiles.

• Content production: working with content creators to produce the highest quality content for maximum engagement.

• Brand partnerships: enabling brands to gain close access to younger target audiences via the most relevant influencers. 

Who they represent

Night Media's roster includes some of the most popular social media stars and content creators, such as Jimmy Donaldson aka MrBeast, Josh Peck, Mike Tompkins, and Elle Mills.

They have also launched a venture fund to invest in startups in the consumer goods, gaming, and creator economy sectors. The idea is to connect talent to ventures that align with their interests, so they can help grow these businesses. This fund is behind MrBeast’s own burger business, MrBeastBurger, for instance. It’s a joint venture with another company specialized in the food sector and also has an app for customers to order their burgers from.

3. Sixteenth

Sixteenth centers around developing content creators who have a positive impact on their audience.

What they offer

• Brand partnerships: Sixteenth creates synergies between brands and creators, especially in the tech, fitness, food, fashion and beauty niches.

• Venture Studio: the agency works with content creators to launch and run consumer products based on their personal brands.

• Strategy Development: advising both brands and creators to maximize their impact via social media.

Who they represent

Sixteenth’s roster includes creators who want to impact their audience to elevate their own lives or influence society in positive ways. It includes well-known names such as productivity guru Abdi Abdaal.

4. United Talent Agency (UTA)

What they offer

UTA provides a wide range of services to its clients including talent representation, marketing and advertising solutions. They also have expertise in PR and crisis communications, as well as trend forecasting. 

Who they represent

Their impressive roster includes music artists such as Akon, 21 Savage, and Alesso. They also represent major celebrities such as Benedict Cumberbatch, Anthony Hopkins, and Angelina Jolie.

On top of this, in 2019 UTA acquired Digital Brand Architects, a leader in influencer marketing and management. UTA took on their talent in areas such as fashion and beauty, food, and fitness. 

5. Re6l (reel Six)

What they offer

Paradigm Talent Agency represents artists in the music, television, film, and digital industries. They offer a variety of services to their clients, including career management, booking, and branding.

Who they represent

Re6l represents none other than the “king of YouTube”, Pewdiepie. The agency has an extremely select roster with 10 content creators signed to them, including Twitch streamers St. Peach and Legendary Leah, as well as YouTubers Moriah Elizabeth and Jobless Garrett.

6. INF Influencer Agency

What they offer

INF’s services include the typical agency’s offering:

• Inbox & Calendar Management: the agency handles all communications coming the way of their talent, and deals with any request from paid sponsorships to gifting and event attendance. They will add deadlines to keep talent on track with their various engagements.

• Brand Outreach: INF pitches influencers to brands based on a defined outreach strategy, submit profiles to campaigns on their behalf, and work closely with brands to meet campaign outcomes.

• Relationship Building: the agency creates long-term connections between their talent and their network of brands and industry contacts.

• Campaign Management: like most agencies, they’ll handle the full process of a campaign, including negotiating contracts and fees, invoicing, and reporting on the results. 

Who they represent

INF’s roster includes the likes of Kendall Rae, Toni Olaoye, and Melissa Merk.

7. Central Entertainment Group (CEG)

CEG has been in the talent management business for over 20 years, and started out as a live booking agency.

What they offer

• Talent booking for live events: booking influencers for concerts, luxury parties, and nightclubs.

• Social media management: handling schedules, representation, and implementing high-impact social media strategies.

• Talent consultation: CEG provides every signed talent an in-depth consultation to ensure a successful career in the entertainment industry in the long run.

On top of this, CEG benefits from an in-house studio so content creators can produce content on-site and with all the support and equipment they need.

Agents who work for CEG have a track record in landing opportunities such as book deals, podcasts and TV series and will usually include those into their influencer contracts.

Who they represent

CEG represents a mix of celebrities, DJs and rappers, reality television stars, and mega influencers.

8. Slash Management & Studios

What they offer

• Talent management: helping influencers increase their rates and secure the best terms on their deals.

• Digital production: the agency has its own studio facility conveniently located along Sunset Boulevard.

• Influencer rights management: a big plus of working with this agency is their focus on influencer rights protection and building long-term equity for their talent. They’re able to safeguard content creators’ intellectual property, which can make a significant difference in terms of revenue generation.

For instance, say a photographer takes your picture. Knowing who owns the commercial and usage rights to that image is key, so that you’re not in breach of any legal terms or don’t have to jump through hoops should you wish to re-use that photo on your own social media profiles. Likewise, every time someone else benefits from your likeness, you should capture a share of those revenues. 

An agency like Slash can help content creators navigate through this by handling rights management for them.

Who they represent

The talent agency’s founder and president, Jake Webb, has extensive experience working with A-list content creators and brands.

These have included Dinah Jane (from Fifth Harmony), Nikita Dragun, Tati Mitch and Loey Lane. On the brand side, the agency has secured deals with household names such as At&T, Sephora, and Procter & Gamble.

9. The Shine Talent Group

What they offer

This agency focuses on the micro-influencer niche, and provides a bespoke one-on-one service for brands in that area.

• Campaign management: the agency works with brands via a single point of contact and a unified payment process.

• Event launches: Shine executes branded events to perfection, either virtual or in-person, by sourcing the most relevant micro-influencers with highly engaged audiences.

Who they represent

The Shine Talent Group works with a diverse roster of micro influencers, from kitchen expert Diana Canelo to mentor and life coach Raia Carey. 

They have a record of developing their talents’ careers, for instance Beverly Cheng of “Born to Sweat”, or Alyssa Garrison of “Random Acts of Pastel”.

10. Creative Talent Agency 

Creative Talent Agency is a full-blown social media, branding, and influencer talent agency that provides bespoke solutions for brands. They pride themselves on their ability to pair brands with influencers who will genuinely align with brand values and message, in ways that nurture stronger brand connections for the audience.

What they offer

• One-on-one Coaching and Consulting: the agency offers a hyper-personalized approach to their talent, including a Consultation and Strategy session to develop content creators’ personal branding and improve engagement.

• Talent placement: Creative Talent usually place influencers across 3 areas: digital, print, and on-camera campaigns; fashion collections that are co-designed or curated with brands; and speaking engagements in stores, at conferences or master classes.

• Social media management: using data, RoI modeling, and audience targeting, the agency enables brands to stay competitive in the ever-changing social media landscape.

• Bespoke influencer and campaign analytics: the agency has developed its own proprietary solution to track campaign results with customized insights. Ultimately, their goal is to achieve a 3x return on branded content impressions and reach.

Who they represent

The agency claims a diverse roster that is carefully vetted to reassure brands that their talent can connect with the right audience and on the right scale to meet campaign goals. Creative Talent do have a speciality in the medical field and work with aesthetic influencers in this area, as well as celebrity, macro and micro influencer types.

Conclusion

So here we go - there are many talent agencies out there for ambitious content creators looking to grow their careers. 

Choosing an agency is an important choice, and who you eventually sign with will depend on your goals, which stage you’re at in your influencer career, and what the agency’s terms are.

At TheRostr, we empower ambitious talent agents to manage their roster, deals and campaigns all in one place. Check us out!