Are you a social media influencer based in the UK, looking to work with talent agencies who know the industry inside out and can help you grow? Or, are you a brand wanting to expand your reach and drive brand awareness in the UK market specifically, via targeted social media campaigns?

Good news - the UK has a number of top notch talent agencies you can call on, whether you’re a social media influencer or a brand. Here are 8 of them.

1. FANBYTES

“Home to the UK's first TikTok creator house, the first TikTok influencer beauty brand and the fastest-growing TikTok talent.”

Fanbytes is undoubtedly amongst the leading TikTok talent agencies globally.

They help brands amplify their presence on the platform with end-to-end solutions to create content and manage influencer campaigns, from sourcing the right talent through to production and campaign optimization. 

The agency also offers a suite of services for brands to build up their own TikTok profiles, including content strategy and creative development. On top of this, they provide trendspotting and social listening capabilities.

With a network of over 3,000 influencers and having worked with over 2,000 musicians across numerous campaigns, Fanbytes is well poised to create branded campaigns that stand out and reach the right audiences. They've partnered with major brands including Boohoo, the Warner Music Group, and the UK Government.

On the talent side, Fanbytes has a talent management arm called Bytesized, representing over 40 creators. Bytesized was behind Europe’s first-ever creator house, with 6 of the biggest UK influencers and a combined following of 26 million, launched during the pandemic. 

2. INFLUENTIALLY

“At Influentially we provide dedicated talent management for the most exciting, relevant and unstoppable influencers. We are based in London with a global reach.”

Founded more recently (in 2020) and operating out of London, Influentially is a talent agency and marketing platform for social media creators.

Their goal is to help social media influencers build their online brand and increase their reach through the most relevant brand deals and business opportunities, whilst providing a “personalized, friendly and dedicated management service”.

The team at Influentially has led campaigns for brands such as Pepsi, Adidas, and JD, representing social media influencers as original and varied as dancers, contortionists, comedians, visual artists and comedians with a total reach of 100 million.

In addition to their influencer marketing offering, they also manage paid and organic ads for brands on TikTok using their own, proprietary ad placement system. 

Their promise to brands is to achieve growth targets via automated, efficient outreach, taking all guesswork out of the equation. The agency is able to run campaigns across Facebook, TikTok, Instagram, Twitch, Twitter, Soundcloud, and Youtube - and supports both brands starting from scratch with their online presence, as well as those looking to put their products in front of millions of viewers.

3. MILK MANAGEMENT

Milk Management is a full-service talent agency that represents top social media influencers, helps them grow their profile, and monetize their personal brands. 

The agency develops strategic partnerships with brands and creates unique content for their campaigns, along with in-depth campaign and audience analytics to ensure both creators and brands can optimize content for maximum reach and engagement. 

They provide social media management services, including content creation, audience engagement, influencer outreach, and more. Milk Management’s innovative approach and links into the modeling and fashion worlds have helped many social media influencers establish themselves on their chosen platforms.

4. SHARP TALENT

“A Boutique Influencer Talent Management Agency.”

Sharp Talent is another digital talent agency that specializes in developing, managing, and promoting social media influencers. 

They work with clients to build their personal brands and monetize content, while also providing strategic guidance and creative direction to best meet campaign goals. They’re fully dedicated to helping their clients reach their full potential and make an impact on the ever-changing landscape of social media. 

The agency was founded by industry veteran and influencer marketing expert, Tyler Sharp, who brings over a decade of experience in the industry. 

Sharp Talent provides brands with an extensive suite of services including talent management, influencer marketing, content creation, brand partnerships, and more. 

The agency represents a select list of UK social media influencers on an exclusive basis only. Their roster is focused on nano and micro influencer types with smaller but highly-engaged audiences, and with a core focus on the beauty, fashion and lifestyle niches - although they’ve also placed talent on campaigns for the likes of Nivea and Starling Bank.

5. BEE INFLUENCE

“We are introducing a new type of talent management. One that truly encompasses inclusivity and cares about diversity. We represent POC content creators/ influencers, LGBTQI+, disabled and marginalised communities.”

Bee Influence operates out of Manchester and focuses on promoting diverse voices who stand out from the masses, giving them a platform to become successful on social media.

The agency provides a wide range of services, including brand partnerships, influencer campaigns, content marketing, and the like.

They also offer personalized support for creators, including one-on-one mentorship and guidance to assist their diverse talent roster in reaching their goals. This covers everything from managing brand deals, getting expert advice from experienced talent managers on how to optimize content for engagement, and networking events as well as workshops.

Bee Influence have previously placed creators on campaigns for prominent brands such as LG, Dove, Asda, and TikTok itself - and are open to both exclusive and non-exclusive representation.

6. SOCIALLY POWERFUL

“We shape the careers of the world's top talent and deliver global partnerships with global brands.”

Socially Powerful is a talent agency founded by social media natives. The company manages and represents a wide range of creators across multiple social media platforms, including TikTok, Instagram, YouTube, Snapchat, Twitter, and even Weibo.

The agency works with influencers on an exclusive basis to create content that is engaging, entertaining, and tailored to the platform it’s designed for. They’ve launched a dedicated talent management team, Socially Powerful Talent, in 2021 - with an ambition to “dominate the digital talent management space with superior service and career guidance, a global team, and ins with the world’s biggest brands”.

Socially Powerful works with brands to pair them with the right influencers, launch, and manage social media campaigns - with a focus on long-term collaborations. The company states it’s worked with hundreds of thousands of creators over the years, ranging all the way from celebrities, sports stars and mega influencers to more niche, micro creators. 

Some brands they’ve partnered with include the likes of Evian, Doritos, L’Oreal and Huawei.

7. FLOURISH MANAGEMENT

“Flourish Management is a Female-focussed industry-leading, influencer marketing agency connecting brands with the most creative voices on social media.”

Founded in 2017, Flourish Management has become one of the prime talent agencies for social media influencers. They help clients grow their online presence, securing personalized brand deals, sponsored content, and relevant opportunities for them. The agency also offers strategic guidance on content creation and analytics, helping creators maximize reach and engagement.

The agency’s roster is centered around female creators in the lifestyle, beauty and fashion niches, and across YouTube, TikTok, Instagram, and Pinterest.

Flourish Management works with top brands such as Michael Kors, Aussie, Gymshark and Nike; and provides a dedicated creative mailer service for brands who want to reach out to creators and have organic content created around their products.

8. ACIFIN

“Whether you’re a brand looking to improve your influencer strategy, or a creator looking for more avenues of revenue, we have the team, expertise, and experience to take you to the next level.”

Based out of Wolverhampton, Acifin works with both established and emerging influencers to create content that resonates with target audiences, increases brand awareness, and drives sales for brands. With over 2,000 influencers under representation and over 1,000 projects completed, this agency has clear expertise in the industry.

Acifin connects social media influencers in their network with relevant brand deals, places them in live events, protects their intellectual property by monetizing their content when it’s re-used by others, and helps them launch their own clothing and accessories merchandize. 

Some of the brands Acifin has collaborated with include household names M&S, Universal, and Epic Games.

Bonus: TIKTAL is launching its own talent management arm

TIKTAL, the TikTok influencer marketing agency behind TheRostr, is planning to launch its own talent management division in the near future.

Building on the agency’s extensive experience, having delivered campaigns for over 500 brands including the likes of Samsung, Nike, Dominos, Burger King, Sephora and Gucci, TIKTAL is well positioned to help talent land the best deals and navigate their careers. 

The agency has worked with over 100 social media influencers on an exclusive basis over the years, and knows the industry inside out. So watch this space!

Wrapping up

Following the meteoric rise of social media influencers over the past years, many top talent agencies operate out of the UK. So if you’re a local brand or solo creator, you don’t need to look any further afield.

You can find the best talent to represent your brand in the UK market; and apply to join their roster as a creator to propel your career to the next level.

Luckily, on TheRostr, you can easily find a talent agency that best suits your needs and goals. We only work with highly curated agencies you can trust. Check us out!